Two-thirds of consumers surveyed stated that they believe BEVs have unique features that stand out from their gasoline counterparts, and 6 out of 10 agreed that BEVs are much less expensive to own in the long run than gasoline cars. Notably, more than two-thirds of the Navigant Research respondents indicated that they would shop for a vehicle costing no more than $25,000 with 43 percent indicating that they would hold their price to below $20,000.